Strategic Business Planning

Strategic Business Planning

Strategic Business Planning


A Strategic Business Plan is much more than a tool to obtain financing. If you still have all your plans and ideas locked up inside your head… preparing a strategic plan helps you clarify your company’s direction, ensures your key leaders are all “on the same page”, and keeps both management and staff focused on the tasks at hand.

Wesley R. Howell, CPA of Altamonte Springs Florida can help in this area.  After many years with a high priced major accounting firm in the area, we have the experience and can deliver services well under what you would expect.


Strategic Business Planning

A Strategic Plan is often needed when:


  • Starting a new venture, product or service


  • Expanding a current organization, product or service


  • Buying a new business, product or service


  • Turning around a declining business

Strategic Business Planning

The Strategic Plan provides a blueprint, describing your company, its products, the competitive environment, management team, financial health, and business risks.



The plan allows you to:

  • Identify and describe the target customer profile, features, advantages and benefits of your new venture, product or service.


  • Justify that your plans are credible by fully researching the need being filled with your new venture

Strategic Business Planning

  • Develop marketing plans including full descriptions of targeted promotional campaigns with implementation timelines. You also get to examine market conditions, the nature of your customers, as well as your competitors, sales potential, and projected results of your promotional campaigns.


  • Develop staffing plans including identifying the key players, skills, attitudes and expertise needed to build the venture.

Strategic Business Planning

  • Develop management plans including full descriptions of management systems and timelines for implementation.


  • Develop financial plans including projected startup costs, operating costs, revenue, profits, and break-even analysis for the first 3 to 5 years.

Strategic Business Planning

Projected financial plans allow you to effectively predict upcoming problems, or prevent them. In other words, the perspective gained through your Strategic Business Plan can make a significant contribution to your company’s success, and help you get the funding you require. In fact, most lending institutions and private investors will not even talk to you without a solid financial plan.


1)  Identify building and equipment needs including vendors and cost estimates.

2)  Formulate company milestones including timelines for upcoming products and services in development.


Remember: Failing to plan is planning to fail.

Strategic Business Planning

In order to give you an accurate price for our Strategic Planning Services we need to know a little more about your business and what services  interest you. Our prices are very affordable.



Wesley R. Howell, CPA

283 Cranes Roost Blvd, Suite 111

Altamonte Springs, FL 32701
Telephone:  (407) 515-1121